E*TRADE has introduced spot cryptocurrency trading for eligible retail clients, allowing them to buy, sell, and hold popular digital assets. This move comes through a collaboration with crypto infrastructure provider Zero Hash, expanding E*TRADE's offerings beyond traditional equities and FX.
According to CoinTelegraph, the new service includes major cryptocurrencies such as Bitcoin, Ether, and Solana. This integration aims to provide a seamless trading experience within E*TRADE’s established platform, leveraging Zero Hash’s backend technology.
For Japanese investors, this development highlights the growing trend of mainstream financial institutions incorporating crypto trading options, reflecting increasing demand and regulatory progress in the region’s digital asset markets.